Case Study : DP WORLD TAKES PORT MANAGEMENT TO THE NEXT LEVEL WITH RFID

Questions 1: HOW DID IDENTEC SOLUTION’S RFID-BASED TECHNOLOGY HELP DP WORLD INCREASE THE EFFICIENCY AND EFFECTIVENESS OF ITS CUSTOMER’S SUPPLY CHAINS?
RFID has enabled DP World to increase the productivity of container handoffs, speed the entry and exit of trucks through terminal gates, and increase fuel efficiency. 
Identecs’s RFID-based solution has also enabled DP world to improve customer satisfaction by enhancing the efficiency of customer’s supply chains through smoother, faster, and more effective delivery of their containers at terminal gates. 
 
Question 2:DESCRIBE TWO IMPROVEMENTS THAT RESULTED FROM IMPLEMENTING THE IDENTEC RFID-BASED SOLUTION.
   
RFID has helped it to tighten security by providing better accuracy on inbound and outbound truck movements through the terminals. For instance, the system can automatically check whether a truck has a booking and weather it is authorized to enter the port.
It also helps the elimination of lengthy paper transaction and manual inspection at gates and the reduction in manual data input error. Next, helps in approaching  to deliver a superior level of service and considering the expanding of the RFID to enable for further optimize supply chain. 
 
Question 3: HOW DOES THE CONCEPT OF SUPPLY CHAIN EXECUTION RELATE TO THIS INTERACTIVE SESSION? 
 
The concept of supply chain can be relate to the way they enhance customer by providing quality and innovative service.  The concept also helps heavily in terminal infrastructures, technologies , and people to best serve its customer. In addition its encourage in improving the way the interactive session.
  
Question 4:What managerial, organizational, and technology challenges
might DP World have faced in the early stages of the RFID project’s
deployment?
   

• DP World has adopted a customer-centric approach to enhancing its customer’s

• supply chains by providing quality, innovative services to effectively manage container, bulk, and other terminal cargo. The firm invest heavily in terminal infrastructures , technologies, and people to best serve its customers.

• Other than that, the problem that encountered is in container terminal operations is traffic congestion at port entry points. This congestion is often due to delays introduced by lengthy procedure and paper-based logistics.

• DP World management wanted to take things a step further and decided to make the loading and unloading of containers operate on ‘just in time’ principles to improve container turnaround.